Space for stories

Panama for Parmigiano Reggiano
branded content
brand identity
brand design
logo and visual identity

Panama realized “Scaglie” visual identity, new digital project by Parmigiano Reggiano, dedicated to the brand territory and its community. The project was led by the creative direction of Paolo Iabichino. All stories are edited by content marketing agency LUZ.

“Scaglie” presents stories about a very traditional Italian brand, through a modern editorial approach. The logo reflects its dual nature, with letters appearing both vintage and daring. A new contemporary digital brand, deeply connected to its local history.