Fresh
Gentleness

Concept and new packaging range
CATEGORY
confectionery
DELIVERY
concept | packaging | illustration | lettering
AREA
b2c
ACTIVITY
creative support for a new global range

Panama designed the new Tic Tac packaging range “Gentleness is in the little things”, distributed all over the world. A strong insight defines the new line: spreading sweetness through pills of kindness.

The agency was involved from kick-off to finalization, and all the steps in between: copywriting, key-visual, original illustrations, visual translations for local markets.